Amazon Buys Unique UK Rights To US Open Tennis Tournament
40m (£30m) for the exclusive UK Tv rights to the US Open tennis tournament, because the US firm appears to be like so as to add to its 100 million Prime subscribers. Amazon, which is in talks with the Premier League to potentially stream matches from 2019 to 2022, has struck a 5-yr deal beginning with this summer’s tournament at Flushing Meadows in New York.
“We are proud so as to add the US Open to the growing portfolio of sports activities accessible on Prime Video,” mentioned Alex Inexperienced, managing director of channels and sports for Amazon’s Prime Video operation in Europe. The deal means that Amazon can provide Prime Video subscribers with access to a few of the four grand slams.
< try this out ="font-weight: 900;">Subscribers who pay to access extra channels may watch Eurosport, which has the UK rights to the Australian and French opens. click through the next page is protected by regulations as a “listed event”, meaning it must be accessible in the UK on free-to-air Television, with the BBC holding the Tv rights. In 2016, Sky Sports dropped its protection of the US Open after 25 years, ending one of the longest major sports rights deals. Amazon revealed this week that it has greater than 100 million subscribers to its Prime service.
Jeff Bezos, its chief govt, revealed the subscription numbers in his annual letter to shareholders. The service was first launched 13 years in the past as a means of fostering buyer loyalty. “It’s a thoughts boggling number that serves as a key barometer to how large Amazon’s kingdom has develop into,” mentioned Daniel Ives at the research group GBH Insights, which had previously estimated 92 million Prime subscribers.
In digital service phrases, Amazon lags behind its chief video streaming rival, Netflix, which has 125 million worldwide subscribers who pay on average £85 a yr. But homepage bests each Spotify, with its 71 million paying members, and Apple Music’s 40 million within the music streaming sector. browse around these guys provides Prime subscribers access to a library of 2m tracks, with the option to take out a devoted Amazon Music subscription adding one other 38m to the full obtainable songs. Whereas providing free one-day delivery in the UK or two-day within the US provides to Amazon’s costs, Ives estimated that Prime subscribers spend on average twice as much at Amazon than non-subscribers. “It has change into a golden ticket for Amazon,” he mentioned.
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